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The ghd brand has had plenty of celebrity endorsements over the years, from the entertainment world the likes of Victoria Beckham, Jennifer Aniston, Gwyneth Paltrow, Madonna and Katy Perry who became 'the face of ghd' and was involved in the launch of the 'Scarlett Collection' in 2011.


The first advertising campaign ghd launched in the UK was the 2003 TV show 'The Salon'. GHD also had a prominent feature in the Australian 2009 series of Australia's Next Top Model. In November 2009, ghd ran the ‘Twisted Fairytales', advertising campaign featuring fairly-tail characters. ghd also became the first ever hair tool partner sponsor to Victoria's Secret's annual fashion show.